Helenography

Lucozade Sign, Brentford

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I work very close to this rather iconic sign. In a manner of speaking it is a ghost sign, even though its product is still readily available, as it doesn’t really have a proper home. It’s kind of between worlds. It was in Gunnersbury Museum for a while and then got put back up here in a different place from where it originally stood, though not the world away. I found a little history about the sign here. I think one of the most interesting facts about it is that it didn’t originally read ‘replaces lost energy.’ When it was first made it read ‘Aids Recovery’ but was changed during the 1980s due to the rise of Aids awareness.

 

 

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